A studio for calm, rigorous marketing craft
Funnelcraft Studio was founded to counter noisy growth hacks with patient, testable practice. We emphasize research discipline, clear offer design, and instrumentation that earns trust with clean data.
Our mission
Help marketers and founders build reliable funnels—measurable, comprehensible, and respectful to users—without theatrics or pressure.
Principles
- Evidence over anecdotes
- Clarity over spectacle
- Repeatability over novelty
- Calm over urgency
Format
Self-paced video with worksheets, plus optional live cohorts. Every lesson ends with a checklist you can apply immediately.
Our story
We began as a boutique analytics and conversion practice. Clients kept asking for the playbooks behind our work. Rather than scaling services, we chose to teach the method: research, prioritize, ship, measure. Today, teams in SaaS, ecommerce, and B2B use our courses to onboard talent and keep quality consistent across campaigns. You’ll notice precise language, thin borders, and generous whitespace—a Scandinavian calm that mirrors how we teach.
Team
Iris Nyström — Lead Instructor, Funnels
Architects funnel strategies for SaaS and ecommerce. Focus: offer clarity, objection mapping, and ethical experimentation.
Mikael Sørensen — Analytics & QA
Specializes in analytics governance and event QA. Ensures every number you see is worthy of trust.
Ava Park — Lifecycle & Email
Designs lifecycle messaging systems that reduce churn and elevate LTV with respectful, research-backed communication.
Jon Lind — SEO & Content Ops
Builds reliable content engines: search research, briefs, editing, and governance that compound over time.
Where to start
Most learners begin with our Funnel Design Fundamentals and Analytics QA courses, then branch into Email Automation or SEO Foundations.